Using More Naturally Beautiful Colors
The move toward natural colorants in food—rather than synthetic colors—is gaining momentum. This conversation has been going on for a while, but it continues to stay at the forefront of the news. Noted manufacturers and restaurants like General Mills, Kraft, Panera, and Subway have all made announcements that they will be replacing synthetic colors with natural colorants in significant areas. The United States lags behind some other countries (like the U.K, for instance) in their adoption of natural colorants. What’s the big deal?
There is growing concern among consumers that some synthetic dyes can be linked to hyperactivity, attention deficit disorder, and other health issues. Mostly due to those concerns, many customers, specifically 70% of parents surveyed by a color and flavor company called Kalsec, are willing to pay a slightly higher price to get foods that do not contain synthetic dyes. (Survey statistics courtesy of William Reed Business Media, 2015.)
Currently, there are seven synthetic colors approved for broad use in foods. These dyes can then be combined to create a wide range of colors. Synthetic colors still dominate in the U.S., but that trend is positioned to shift in the coming years.
At Silva, we offer multiple naturally grown powders that some of our customers use as natural colorants. Some of these ingredients include: spinach, tomato, red beet, carrot, and red bell pepper. Our proven process for delivering the highest quality ingredients enables our vegetable powders, in the right amounts, to provide beautiful, natural coloring to almost any product or recipe.
For more information on Silva products that can be used as natural colorants, contact your Silva representative.